Fundraising And Activities In The Uk
We Raised Over £12 Million In Ramadan
This year Islamic Relief UK’s Ramadan campaign raised £12.2 million. £2 million of the funds raised were doubled through the UK government’s Aid Match scheme, allowing us to support a project to counter the impact of severe drought in Ethiopia.
Launched in the Houses of Parliament with Minister for International Development Baroness Sugg, former Leader of the Opposition Jeremy Corbyn MP, and celebrity chef Asma Khan, our Ramadan campaign was seen by millions on billboards and public transport across the country.
Our annual #Cakes4Syria fundraising campaign sold a staggering 28,275 cakes delivered by a huge network of volunteers across the country, including the YouTuber SuperSaf. On the last 10 nights of Ramadan we partnered with online fundraising platform My Ten Nights and raised over £1 million.
To top it all, we won the prestigious Third Sector Marketing Campaign of the Year Award for our 2018 Ramadan campaign and were given a Special Commendation for our ‘Saving lives isn’t easy’ video.
Thousands Took Part In Our Community Events
In 2019 we organised the largest national fundraising tour in our history with South African singer-songwriter Zain Bhikha, attracting over 10,000 people in 20 cities. Our annual student-led fundraising event, Charity Week, also broke all records by raising a staggering £1,356,505 with almost 1,000 volunteers and 257 institutions taking part.
Islamic Relief organised over 40 fundraising challenges in 2019, from the Marrakesh Half Marathon and the Machu Picchu Jungle Trek to the Great Scottish Run and the Snowdon Challenge, which raised £350,000. The Peru Challenge was particularly successful: organised and coordinated between four Islamic Relief partner offices with 75 participants and raising over £200,000 for water projects around the world.
This year we entered into a corporate partnership with the Muslim dating site Muzmatch, who helped us raise funds to tackle early and forced marriage in Niger. We also began a new partnership with Green Lane Mosque in Birmingham that led to their fundraising arm, Taskforce GLM, raising over £2 million for our international programmes.
We Supported Vulnerable People In The UK
Our work with vulnerable communities in the UK included delivering 30,000 qurbani meat packages to families living in food poverty in England, Scotland and Wales. In the winter, a team of volunteers distributed warm clothes, hot drinks and sleeping bags to homeless people in Manchester and Glasgow.
We also contributed almost £800,000 to support local projects this year, including help for children seeking asylum in the UK; reducing isolation among refugees and asylum seekers; support for survivors of domestic violence; employment help for black, Asian and minority ethnic communities; efforts to develop female leadership in mosque management; access to coaching for Muslim parents; and food for homeless people through a foodbank and edible garden project.
Our support for Crisis UK gave homeless or vulnerably-housed people access to services such as coaching, skills training and mental health support to help build their aspirations and resilience. Meanwhile our support for The Scout Association allowed them to set up 36 new scout groups across the UK to attract Muslim youth who are under-represented in scouting and therefore miss out on the life-skills, leadership, social interaction and adventure it provides.
This year we also partnered with Deaf World to support their youth leadership programme for those with hearing impairments, helping them increase their self-esteem, tackle social isolation and build communication skills.